Cafe Appliances underwent a brand refresh that positioned itself as the fashion forward appliance. Customizable accents and classic designs bring a personalized sophistication to an otherwise tech dominated category.
- Creative Direction - Art Direction - UX/UI -
Haier has a huge presence overseas and was seeking to find its place within the American marketplace. Concentrating on the space conscious and tech forward nature of the appliances, we positioned the brand as being synonymous with city living. An urban aesthetic combined with geolocation brought a unique flavor to the digital experience.
- Creative Direction - Art Direction - UX/UI -
A homepage and account center redesign for USAA.com in 2013. Following an extensive navigation and content re-structuring, we created a highly visual and layered aesthetic to prioritize USAA's product offerings. The account center was one of the first fully customizable, user centered experiences in the financial category. We also developed a rich app experience for acquisition and cross-sell purposes.
- Art Direction - UX/UI -
A few things here. First, we needed to explore the look and feel of Hyatt's premier loyalty program, Gold Passport. Second, we created an interactive digital campaign based on the vast library of photography from around the world. Within 5 feet of the finish line, the agency and client decided to part ways. I feel these went live in a parallel universe.
- Creative Direction - Art Direction - UX/UI -